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Google claims page loading speeds are one of the biggest factors in its search rankings. They have claimed to use mobile version of the website to determine its ranking, which is where the loading issue often occurs. This tool shows you loading issues with your website, along with suggesting remedies and measures to increase loading speeds.

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Under Crawl Control in Bing Webmaster Tools, you can set the crawl rate and the time of the day when you want your site to be crawled. The "standard" crawl rate is typically quite low, so if your site is large and/or frequently updated, you may want to turn it up to "full volume".

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Backlinks are an important ranking factor for every search engine. With Google though, we've seen a declining correlation of link count and rankings, meaning that you'll often come across sites with fewer links ranking higher than sites with extensive link profile. Google's relying more heavily on PageRank (the link juice passing through your backlinks), so a few quality links with high PageRank will give you a bigger boost than hundreds of links from sites with a low PageRank score.

Together Bing and Yahoo make up ~ 15% of the desktop search engine market. Which means that every fifth searcher will use either Yahoo or Bing instead of Google.

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With Bing search results optimization, on-page SEO is more on the old-school side. I don't mean "old school" in a spammy way, but rather, in a more straightforward, everyone-is-doing-seo-and-we-are-fine-with-it way.

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As Bing clearly states, "being indexed is the first step to developing traffic from Bing". So you want want your site ranks in Bing search results, well the obvious first step is to make sure all of your site's important pages are indexed in Bing.

Yup, that's Bing telling you to build links and optimize your anchors. I highly recommend going through Bing's search engine optimization guidelines, you'll get the lowdown on all ranking factors, providing an all-encompassing guide straight from the horse's mouth about how to rank on Bing.

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For many years now, Yahoo search has been powered by Bing, meaning that at least 51% of Yahoo's searches are relying on Bing's index and ranking algorithm. If you run a few test searches yourself, you'll see that the search results are very similar in Yahoo and Bing, which means optimizing for Bing SEO will also work for Yahoo SEO.

So if you thought you could sit back and rely on Google deciphering the meaning of your pages and figuring out the keywords you should rank for (which you really, really shouldn't do anyway), it just won't work for Bing search engine rankings. That means keyword research is going to be one of the most important steps in your optimization process, if you want to see good Bing ranking.

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2 comments on “Best Paid and Free SEO tools in 2021”

As for anchors, "over"-optimizing them can work for Bing, but it may also cost you your Google ranks. Understandably, there's no universally safe threshold for anchor diversity: it depends on your niche and the type of keywords you target. But here's something to at least give you a very approximated idea.

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SEMrush offers three main plans, Pro, Guru, and Business. However there is also a free alternative, which offers limited access to almost all of its services. While it is suggested to choose from one of the above plans for medium and large businesses, its free plan can be very helpful to small businesses as well.

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When you're done with the research, you can pick the keywords you'll be targeting and add them to the Target Keywords module. Feel free to also include other keywords you're targeting, or the ones you already rank for in Google.

Under the Site Audit dashboard, check the On-page section to see if any problems (such as duplication or empty meta tags) were found in your titles and descriptions. If you discover an issue, click on the problematic factor for details.

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Then hit the button in the upper right corner to edit visible columns and add the ranking features you want to check for Bing. Now go and check your organic rankings in Bing.

The most obvious part it plays is via influence. If you are influential socially, this leads to your followers sharing your information widely, which in turn results in Bing seeing these positive signals.

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You may sometimes see slight discrepancies between the two SERPs though. This can be happening due to a number of reasons; first, Yahoo still incorporates some of its own services (like Gemini Ad, or Yahoo’s Native Ads platform) into organic results. Second, just like Google, both Yahoo and Bing search engines run plenty of real-time tests on searching users (and I mean plenty, as in, for every other seartch you make, you are in one test or another). Lastly, the data Yahoo is getting from Bing is probably not as fresh as real-time Bing results. What likely happens here is this: when Yahoo receives a query, it returns the latest response to that query it has; at some point later, Yahoo queries Bing to make sure that those results are up-to-date. If they aren't, Yahoo updates its data accordingly, so next time anyone runs the same search, the freshest version of the results will be returned.

Create a sitemap by clicking on the Sitemap button. Select the pages you're about to include in your sitemap; make sure the Robots Instructions column says Allowed for all. Optionally, you can also adjust each page's priority and change frequency. When you're done, hit Next to save the sitemap to your computer or upload it directly to your site.

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If you already rank in Bing for some keywords, check your snippets' current CTR in Bing Webmaster Tools to identify the ones you need to focus on first. While CTR values for different positions in SERPs can vary depending on the type of the query, you can refer to this study by Internet Marketing Ninjas for average click-through rates to help you identify the low-hanging fruit.

It is an inexpensive SEO tool which has pro-level features

See which of your pages do best on social. This data can be incredibly helpful for picking your primary landing pages — the ones with more social signals stand a higher chance of climbing up in Bing and Yahoo fast.

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Under Target Keywords > Rank Tracking, check your Bing rankings for the keywords you've just added (don't worry, a little later we'll be checking Bing and Yahoo rankings simultaneously). These initial ranks will be your starting point; once you start making changes to your site, you'll be able to clearly see how much impact each of them has.

Use Moz Free SEO tools to improve your visibility

Switch to the Content Analysis module. Select a page you're about to optimize at Step 1, enter your target keywords at Step 2, and select Bing search engine at Step 3.

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Switch to the Pages module and go to the Popularity in social media tab. Here, you'll find social share counts for every page of your site, including Facebook shares, Pinterest bookmarks, and more.

Moz Pro optimization checklists for improving on page SEO

SEOmoz offers free service such as an Open Site Explorer to find backlinks. However, like most SEO tools it offers its premium services such as tracking ranks, analyzing social media activity, comparing backlinks among different URLS, testing a website for crawl errors, and performing keyword analysis under a pro package. It is one of the most respectable SEO tools due to its convenient and user-friendly design and effectiveness.

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Now that you know what you need to improve, go to Content Analysis > Content Editor. Feel free to edit your page's content right here, in the built-in WYSIWYG editor. There you can apply H1 - H6 tags to your headings, and get recommendations on the use of keywords in the headings and text body.

Improve your SEO by using the right keywords, try Keywords everywhere, a Paid SEO tool

There are a lot of other effective paid SEO strategies and tools which can be used according to your business' needs. We recommend established SEO tools such as Whitespark (another comprehensive SEO toolkit) and Advanced Web ranking which can help you grow your search ranking.

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Ever since Google introduced its Hummingbird search algorithm in 2021, we keep hearing more about semantic search and user intent, and less about keywords in the old-school sense. Unlike Google, Bing isn't playing the semantic game. Research shows it's not too good at broad-matching queries, so straightforward keyword targeting will work best here. For good keyword ranking on Bing, you'll have to leave all the vaguely similar terms at the door.

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Try and insert your target terms in the important HTML tags, but use close variations instead of one and the same search phrase. Needless to say, you always need to think about the user first. It sounds obvious, but it's sometimes easy to forget why you want to rank high in search engines in the first place.

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There has been a lot of back and forth on whether Google uses social signals for organic rankings. Bing, on the contrary, doesn't shy away from admitting it does.

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All features below are available in SEO PowerSuite's free version

Link quality on Bing, though, is a slightly different story. A study by Searchmetrics showed that for, the number of backlinks on Bing has a much higher correlation to rankings (0/29).